Brand, website and portal for Australia’s home elevator market

Lifthub helps Australians buy home elevators — a significant, unfamiliar purchase most people make once. Behind the platform is a decade of experience inside Melbourne’s residential lift industry, and a simple observation: buyers were ringing suppliers one at a time, collecting quotes they had no context to judge. Lifthub wanted to turn that expertise into the place the whole market gets compared. They asked us to build it — brand, website and portal, from the ground up.

The problem: an opaque market and a brochure-site presence

A home lift is a serious investment, and the market is hard to navigate from the outside: many suppliers, overlapping products, and pricing that only surfaces deep into a sales conversation. For Lifthub to sit credibly in the middle of that market, it had to look and feel like the authority it was. A standard brochure site was never going to carry that weight — not with homeowners handing over project details, and not with suppliers staking their pipeline on the referrals.

The approach: redesign the brand, rebuild the site, build the portal

We redesigned Lifthub’s entire brand identity and website from the ground up, creating a professional, trustworthy presence that works for both audiences at once. Trust was the design brief: this is a purchase people research carefully, and every page had to earn it.

On that foundation we built the portal itself: comparison tools, intelligent filtering, integrated consultation workflows and supplier management systems. A buyer describes their project once and receives quotes from suitable suppliers in one place, with Lifthub’s consultants guiding the decision rather than leaving them to decode competing proposals alone.

The outcome: the whole market, compared in one place

Lifthub now operates Australia’s leading home elevator comparison portal. Homeowners reach the full market — Lifthub has worked with every home elevator supplier in Australia — through one consultation-led process, with the buying power of aggregated projects behind their quote. Suppliers receive qualified buyers instead of cold enquiries. And the brand carries the authority the whole model depends on.